Published on February 4th, 2020 | by Alastair Gilmour0
Throttle open for acceleration
An admirably progressive North East brewery has launched new company branding to mark its eighth birthday. Also as part of its celebrations, Anarchy Brew Co hosted a hugely successful Friends Of… beer festival and introduced three new products at its Walkergate, Newcastle, base.
The new logo has been created by local artist Ryan Roadkill who was responsible for the artwork on two of the brewer’s previous beer releases, Flat Out Session IPA and Speed Demon Lager. Fuelled by punk rock and black coffee, Roadkill explores the fragility of subcultures in a fast-paced modern world and the gradual erosion of rebellion in a climate of constant surveillance.
Mosaic Sour Kettle Sour (5.0% abv), Hit The Juice Hazy IPA (6.0% abv) and The Great Elmyra Barley Wine (10% abv) are among the first beers to benefit from a customer-focused upgrade, with “vegan-friendly” or “contains lactose” messages now displayed on the front of cans, keg, and cask badges to make it easier for customers to understand if a beer is suitable for them to drink.
Daisy Turnell, marketing manager at Anarchy Brew Co, said: “I started working at Anarchy in February 2019 and being able to work on brand development and create new events like Friends of Anarchy has been fantastic.
“For our new keg and cask clips we’ve also added our barcodes at the bottom, so anyone wanting to check in their beers via the Untapped app can now do so even quicker.”
The Friends of Anarchy beer festival featured a host of craft breweries from several regions, plus Echec & Malt from Switzerland also brewed a collaboration beer with Anarchy Brew Co during their visit.
Brewers and their teams such as Weird Beard, Donzoko, Wylam, Alpha Delta and Brass Castle joined the Anarchy team in their Newcastle taproom to pour their beers and chat to visitors. The festival had a unique approach with an emphasis on introducing different local and not-so-local breweries to the community. As part of this, each Friends of Anarchy festival has a completely new line-up, with previous breweries invited back as customers.
Simon Miles, co-owner of Anarchy Brew Co said: “Since Dawn and I set up our brewery back in 2012, we’ve been keen to keep refreshing the beers we brew, so making sure our branding reflects those changes is vital.
“Being able to work with our amazing team at Anarchy, whilst also bringing like-minded craft breweries to the area for our beer festival is wonderful.”
AND INTRODUCING . . .
s43 brew co
Two new releases from County Durham’s S43 Brew Co. Pretzels On My Mind (10% abv) is a mighty imperial chocolate pretzel stout, while I Love Oats Me Citra Oat IPA (6.1% abv) takes the brewers’ art to a different level.
BY THE RIVER BREW CO
Pecan Maple Twist Imperial Stout (14% abv) from By The River Brew Co is monumentally monstrous with chewy notes of mixed granola, vintage fruit cake, port wine, dark chocolate torte and roasted pecan nut. The beer marks the destruction of the ‘Get Carter’ multi-storey car park at nearby Trinity Square in Gateshead in 2010.
FULL CIRCLE BREW CO
Save the koalas and other endangered species – in a terrific Support Australia charity gesture, fifty pence from every pint of Full Circle Cooper, Hoop and Repeater sold is being donated to the WWF Australian Bushfire Emergency.