Dry January is thankfully over for another year. The month has tradit..." /> The low and no sector is here to stay – Cheers North East

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Published on February 4th, 2020 | by Alastair Gilmour

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The low and no sector is here to stay

Dry January is thankfully over for another year. The month has traditionally been viewed as a quieter month for the beer and pub industry, with consumers abstaining from alcohol and reducing their visits to the pub.

However, driven by health-conscious consumers, demand for a greater range and quality of low alcohol and no-alcohol beers in the UK is greater than ever before. In fact, as a category, low and no-alcohol beer has grown by 232% in just five years (2013 to 2018).

During Dry January alone, the British Beer & Pub association (BBPA) calculated that 4.8 million pints of low and no-alcohol beer were sold.

Whether on draught or off the shelf, 4.2 million people participated in Dry January but still crave a refreshing beer, and the rapidly growing range and variety of non-alcoholic lagers and ales to satisfy all tastes can no longer be dismissed – all year round.


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Alastair Gilmour



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