Published on April 4, 2018 | by Alastair Gilmour0
Gin shows no sign of flagging
Poetic License, the independent small batch distillery based in Sunderland has secured a listing for its multi award-winning Northern Dry Gin to go into more than 350 Co-op convenience stores. Stockist stores range from Aberdeen to Devon.
In addition to this, Northern Dry Gin and two other gins from the Poetic License range – Picnic Gin and Old Tom Gin – will be included in the retailer’s Best of British Spring/Summer promotion.
The gin boom shows no signs of slowing with UK shoppers buying 47 million bottles last year – seven million more than the year before – and it is the appetite for craft gin that is driving much of this growth. Since 2015, Poetic License has been carving out a unique identity for themselves within this category by creating bold, handmade gins that break with tradition.
Poetic License Distillery was founded in Roker, Sunderland, in 2015. All gins are crafted by hand in a 500-litre pot still called Gracie – based in the Poetic License bar of the Roker Hotel – bottling only the hearts, the purest and most flavoursome liquid in small batches of 400 bottles.