The Allagash Brew Co in Portland, Maine, US, has come up with a great idea worth shari..." /> Drink it now day – Cheers North East

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Published on March 4th, 2020 | by Alastair Gilmour

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Drink it now day

The Allagash Brew Co in Portland, Maine, US, has come up with a great idea worth sharing.

All too often we save a special bottle of beer for a special occasion, and then never really end up drinking it. “No longer,” says an Allagash spokesman. “We’re designating March 8 as Drink It Now Day when we can all break out that beer we’ve been saving and savour it together, wherever you are. We hope you’ll join in.”

Pictured are a couple of dusty bottles kept in a dark garage by a Cheers reader since 2003. We wonder what they’re like – plus any others that you might like to join in with. Please let us know. Best not to ask on March 9, though.


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Alastair Gilmour



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