Cheers 92

Our summer issue straddles July and August and we hope your getaway intentions or stay-at-home plans are hugely successful. If you can’t make it to Bali this year you can have a trip or two out to the coast, to our attractive and lively towns and cities – not forgetting our fabulous countryside – and sample the joys of a North East pub as a little reward.

Particularly in summer, our pubs are a seasonal playground where entertainment extends into live music, charity events, beer festivals, the comedy circuit, and hog roasts to pig out on. It’s no longer enough for publicans to open the window another notch come a spell of sunshine; potential customers have myriad alternatives and a multitude of sweeteners dangling their wares at our spending power, so we have to try that bit harder to win support – and to keep it.

These are challenging times for the brewing and pub industry with business rates and ever-increasing rents eating away at bank balances and optimism – and who would have thought the high-flying Mordue Brewery would come crashing down?

We’re in an almighty political and economic mess with all this Brexit stuff, too, which doesn’t help.

But enough confidence abounds and the message is as always – go to the pub, enjoy it, tell your friends, then go back again.

Alastair Gilmour
Editor, Cheers North East

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