Cheers 82

Our summer issue straddles July and August and we hope your getaway intentions or stay-at-home plans are hugely successful.

If you can’t make it to Bali this year you can have a trip or two out on your bike and sample the joys of a North East pub as a little reward.

Particularly in summer, our pubs are a seasonal playground where entertainment extends into live music, charity events, beer festivals, the comedy circuit, and hog roasts to pig out on.

It’s no longer enough for publicans to open the window another notch come a spell of sunshine; potential customers have myriad alternatives and a multitude of sweeteners dangling their wares at our spending power, so we have to try that bit harder to win support – and to keep it.

This month we delve into the world of brewing, catching up with some amazing people who think creatively and innovate rather than punch recipes into a computer and let a keyboard produce your beer.

Plus we look at the serious side of beer where mental illness is a factor and when big business can ruin energetic, small enterprises.

But confidence abounds and the message is as always – go to the pub, enjoy it, tell your friends, then go back again. And again. Bike it, you’ll like it.

Cheers,
Alastair Gilmour
Editor, Cheers North East


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