Cheers 51

We’ve met so many Cheers readers over the past few weeks that it’s a wonder that folks have time to do anything else but read the magazine.

It never ceases to amaze – and delight – that traditional print is still a highly regarded and accessible source of entertainment and knowledge. Huge thanks to all of you for your good wishes.

Of course, the content of any publication has got to be right. People can see straight through “churnalism”; that method of peddling someone else’s message for the sake of filling column inches. We work very hard at seeking out our own stories and sourcing material for ourselves – then present it for our readers to enjoy. It gives Cheers its USP, its own identity, and its own thrust and not because The XYZ PR Company wants us to sing the praises of its clients. We’d rather work with them to improve their profile – it’s hard work, but the rewards are in the pub customer coming up to you and telling you how much they love Cheers.

They’ll tell you how they start reading it from the back, doing the quiz first. Then someone else will ask for more women on the cover, or where dog-friendly pubs are, which ones have disabled access, and how many pubs offer glutenfree beer. We’re addressing all of those because listening is a big part of what we do. So the next time you find someone with a notebook listening in closely to your pub conversation, don’t worry, it’s only Cheers doing its research.
Alastair Gilmour
Editor, Cheers North East


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