Published on December 4, 2018 | by Alastair Gilmour0
Campbell’s soup? These cans are proper art
Pop artist Andy Warhol might have famously elevated Campbell’s soup into one of the 20th Century’s most iconic images, but there are a handful of contenders now snapping at his heels – with Newcastle’s Wylam Brewery in the pack.
Beer + Art is a project that has been six months in the planning, getting together with seven of the UK’s finest breweries and the people behind their artwork to create a limited-edition, one-off series that celebrates great beer and the packaging designs that go with them.
Organisers Pig’s Ears spent the day with each brewery helping foprmulate the beers and then each artist created a unique design for that beer inspired by a number allocated to them in a range of 01 to 07 (which ties in quite nicely with this year being the seventh of Pig’s Ears’ existence).
At the end of November, no less than the Tate Modern in London hosted a tap takeover special that featured the first public pour of all seven beers with large scale prints of the original artwork on display and commemorative art prints and postcards available to purchase.
The teams behind the seven breweries and Tate Modern treated guests to a variety of big flavours, moreish brews, stone baked pizzas and an array of brewery artwork on display throughout the evening.
The seven Beer + Art breweries are. left to right, Wylam, Northern Monk, Track Brewing, Left Handed Giant, Deya, Verdant and North Brewing.