Published on December 4th, 2013 | by Alastair Gilmour0
Camerons set to take over Head of Steam group
Camerons Brewery has announced the take over of the seven Head of Steam Group pubs in the north, including Newcastle’s iconic The Cluny, The Cluny 2, Tilley’s and The Central in Gateshead.
The outlets – comprising the four Head of Steam sites in Newcastle, one in Gateshead, one in Durham, and one in Huddersfield – were purchased by the brewery, which is currently developing its pub business.
The purchase takes the Camerons’ estate to more than 75 sites.
Camerons’ director and general manager Christopher Soley said: “We are delighted with these new additions. One of our key strategic investment areas is the development of a quality, sustainable estate in both our managed and tenanted pubs. These new sites fit the criteria which we targeted, offering traditional cask ales, craft beers and world lagers.
“The seven outlets will form part of our managed group of pubs. There are no imminent plans to radically change the great offer at these sites and we will be looking to adopt many of their principles into our current estate.
“This is the first step in developing our estate’s size, quality and geography and we are looking for further sites that fit a similar model to The Head of Steam group.”
He said: “I’m really pleased that we have sold our business to Camerons Brewery. It’s a fantastic deal for the North East’s real ale drinkers and their pubs.
“After seeing the investment in their new brand range as well as their plans to expand their pub estate, I felt Camerons were in a position to take the great work we have done and develop it even further.
“Given the scale of Camerons and the relationship it has with other world brewers and suppliers, I am looking forward to working with them to ensure these sites continue to be successful businesses in the future”.
Camerons was the first brewery Brookes worked with back in the 1980s, and he said he values their long-standing relationship, “If I were to choose who I would sell to, it would be Camerons every time,” he added.