Published on March 4th, 2019 | by Alastair Gilmour0
Brits winner toasts with own-brand lager
A Brit Awards winner toasted his success with his own-label beer – brewed by Newcastle’s Tyne Bank Brewery. Sam Fender, North Shields-born singer-songwriter, was last month named Brit Awards Critics’ Choice for 2019 and shared his Fender’s Wallop lager with other musicians and celebrities at the ceremony at the O2 Arena in London hosted by Hugh Jackman.
Tyne Bank owner Julia Austin was obviously as excited as anybody could be. She said: “We’re really pleased with Fender’s Wallop.
“It all started when Rich Southern joined us last November as events manager. He has been close friends with Sam for ages. Sam’s management approached us to brew a signature beer for him. He now plans to sell the cans at his merchandise stalls at future gigs and possibly online.
“At the time we didn’t know about the Brits or Sam headlining the Mouth of the Tyne Festival in July, but we are so happy for him; he has worked so hard and deserves all his success.”
During discussions about what style the beer would be, Sam settled on a Czech-style lager with a clean finish and a bold malty taste.
Julia Austin said: “Sam, his band and friends also celebrated their end-of-tour party in the Tyne Bank taproom in December so we made sure we had it on the bar for them.
“And we are chuffed to bits that he took a few cans to pass around at the Brits. It was great to see Greg James from Radio 1 enjoying his so much he shared it on his Instagram page. He also shared it with Channel 4’s Sunday Brunch.”
Last year, Sam Fender was named one of the BBC’s Sound of 2018 alongside other emerging artists that included Sigrid, Lewis Capaldi and Khalid. His single Play God was featured in the FIFA 19 video game.
In a Tweet, Sam said: “Proper humbled to win Brit Awards Critics’ Choice award, being nominated was wild enough! Latest single, Play God, out now – enjoy.”