Published on February 4th, 2020 | by Alastair Gilmour0
Brew good then brewgooder
A Scottish craft beer brand is on a mission to invite craft beer to bring clean drinking water to 100,000 people around the world. Brewgooder has attracted more than 240 brewers for The Global Gathering, a collaborative brewing project producing unique, small-batch beers to be released over the weekend of World Water Day – March 20-22 2020.
The campaign has gained the backing of brewers from California to Hong Kong, with the UK represented by more than 145 brewers as far apart as Fort William in the Scottish Highlands to Bodmin in Cornwall and all points between. There will be one-off beers from the likes of Northern Monk, Cloudwater, Vocation, Harbour, Beavertown, Tiny Rebel and Curious Brewing, plus our own Wylam, Black Sheep, Black Storm and Anarchy Brew Co.
Each Global Gathering brew will raise upwards of £500 that will contribute to a fundraising target of £250,000 for the overall campaign. All proceeds will be donated to The Brewgooder Foundation and spent on its clean water projects in 2020/21. Bars and drinks retailers across the UK are being encouraged to support the collaboration by stocking Global Gathering beers.
To date, Brewgooder has worked with BrewDog (who will also be releasing a special beer for World Water Day) on their flagship clean water lager, with 100% of profits going to support more than 130 projects in Malawi which include the sustainability of well drilling, new borehole construction, sanitation systems and water mapping.
Brewgooder has also partnered with Crisp Malt who are kindly donating 20 bags of malt to each participating brewery for their unique brew. Brewers are also invited to contribute a song inspired by their local area to a Spotify playlist for the World Water Day weekend which will show the variety of communities involved in making a difference.
Alan Mahon, founder of Brewgooder, said: “The craft beer community is no stranger to collaboration, but this project takes that to a whole new level. It will help empower 100,000 people by giving them something the rest of us take for granted: clean water.
“Water is the basis of life, and there are far too many people around the world who have their ambitions, dreams and potential limited by lack of access to a safe source of it. With clean, accessible water, kids grow up healthier, girls stay in school longer and people build better lives for themselves.
“To have already received the support of almost 250 brewers in this campaign is incredible. Our whole team is humbled by the willingness of so many incredible brewers to adopt our mission as their own. We cannot thank them enough.”
To find out more and join the movement visit www.brewgooder.com/gathering