Cheers lives and breathes pubs in the North East of England and everything that’s associated with them, from great beer and terrific food to live music, weekly quizzes and crunchy pork scratchings.

Cheers is available free from some 400 good pubs from Berwick upon Tweed to North Yorkshire, plus a host of tourist information centres and a clutch of specialist retailers including Fenwick’s wine department in Newcastle.

Cheers North East features interviews with pub-friendly celebrities and leading industry figures, plus news about local breweries, pub reviews, product launches, and competitions. Plus, we even bring you news from our talking pub dog every month.

Cheers is edited by award-winning journalist Alastair Gilmour – a long-standing supporter of pubs in every respect – while the magazine itself gained a regional writers’ award from the British Guild of Beer Writers in December 2012 and again in December 2018.

The North East has some wonderful pubs and breweries which are the envy of the nation and are vital to the economy and the heritage of the region.

Not only is Cheers a much-loved magazine, we organise tastings, trips, pub visits, niche beer experiences and events. Please enjoy it responsibly.


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We’d love you to get involved – we believe Cheers will provide you with the ideal platform, both in-paper and online, to promote your business. If you wish to advertise in our magazine,  contact our sales team for more information on 01661 844115 or email us.

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