Published on March 5th, 2013 | by Alastair Gilmour0
A century in five months
Five months ago, Simon Ritson, award-winning manager of The Head Of Steam in Durham City, invited customers to take a 100 Beers Challenge at the pub – now widely-recognised for its huge range of quality beers from around the world. The 100 beers were largely from Belgium and the US, but included some rare examples. All customers who bought a bottle of every one of the beers over a five-month period from September through to February were entered into a draw to win a bottle of rare Crown Ambassador Reserve 2010 (9.2% abv), a doppelbock from Melbourne.
“We were astonished at the response,” says Simon. “We thought maybe a few beer fanatics would go for it, but it felt like the whole of Durham had joined in the fun.”
Eventually, 159 people entered the competition and four completed the 100 challenge, though there were lots of nearly complete cards. The winner was Ben Andrews (pictured), a Head of Steam regular.