Published on February 14, 2017 | by Alastair Gilmour0
Headline ideas sound cool
Camerons Brewery has released a special one-off cask beer to celebrate the brewer’s third anniversary of the acquisition of The Head of Steam group of pubs. Head of Steam founder Tony Brookes was invited to create a special cask ale of his choice to mark the occasion.
Camerons acquired seven venues in The Head of Steam group in December 2013 and has since added a further eight to the portfolio. Tony, who acted as a consultant to the business for the first year, has kept in constant touch with the Hartlepool-based brewer and together have a created Blue Mountain (4.5% abv), a coffee and rum-infused dark beer named Blue Mountain after the region the coffee was sourced from. The dark brown ale has roasted coffee aromas and flavours, leadind to a subtle rum finish.
Tony Brookes said: “In all my years in the beer industry this is the first time I have actually been involved in the brewing of a beer. It was great to work with the brewing team to come up with the idea and also to be involved in the actual brewing of the product.
“My involvement with Camerons stretches back to when I first started in the drinks industry in 1980, then when I decided to sell the business I knew that a local family business would maintain the ethos of the Head of Steam and develop it further.”
Part of that development has seen Camerons begin a major £80,000 investment to upgrade the PA and lighting systems at its Cluny and Cluny 2 venue in Newcastle. The Cluny is known as one of the North East’s most iconic music venues, hosting the likes of Arctic Monkeys, Catfish & The Bottlemen, New York Dolls, Arab Strap (comeback gig after 10 years), Slaves, Royal Blood, Mumford & Sons, Seasick Steve, Field Music, Maximo Park, Solange Knowles. In addition the Cluny has been the main venue for Evolution Emerging Festival and NARC Fest, as well as hosting the BBC 6 Music Festival in 2015.
Chris Soley, Camerons’ chief executive, said: “The Cluny is a renowned music venue and it is important that we maintain its reputation. We felt it was crucial that we invested in upgrading the equipment to enhance the experience of live events.”
Motörhead Röad Crew American IPA (4.5% abv), a collaboration between Camerons, Global Marketing and heavy metal band Motörhead, was officially launched at The Porterhouse in London last month, backed by the sounds of original band member Phil Campbell and The Bastard Sons. The American IPA has been particularly well received across the Camerons estate and underlines the brewer’s potential as a true global player.