Published on February 14, 2017 | by Alastair Gilmour0
Explaining tradition’s new clothes
Campaign For Real Ale regional director Colin Valentine made an all-too rare visit to the region when he addressed a group of ale enthusiasts at The Bridge Hotel, Newcastle, on every aspect of cask, craft and keg, while taking time to explain the organisation’s Revitalisation Project a little bit further.
“Camra’s vision is to have quality real ale and thriving pubs in every community,” he said.
The Revitalisation Project, the largest consultation into – and evaluation of – the campaigning objectives and activities in Camra’s history, is a wholesale review into the purpose and strategy of Camra. Members were asked whether Camra should move away from promoting and protecting traditional real ale and become more inclusive, or shed subsidiary issues which have become attached to the organisation over the years – such as pubs heritage, cider and foreign beer – in order to narrow its focus exclusively on cask-conditioned beer.”
Camra’s National Executive has agreed to progress the proposals made as part of the Revitalisation Project via a steering group charged with carrying out the consultation. While no final decisions have been taken, Colin says that Camra is committed to ensuring that as many members as possible get a chance to debate and take the final decision on how the organisation changes as a result.
The idea is to make Camra’s Membership Weekend in Bournemouth the rally for deciding all aspects of its activities.
Colin Valentine said: “I’d urge you to make sure that you have your say by attending the Members’ Weekend in Bournemouth in April to discuss the proposals. It’s here that the process to turn those into firm recommendations for future strategy will start, so it’s important that as many members as possible take part.”
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