Published on March 6, 2018 | by Alastair Gilmour0
Ewe’re welcome to the new centre
Black Sheep Brewery has unveiled a new look to its award-winning visitor centre, following a major refurbishment at the Masham, North Yorkshire-based brewery. The company, recognising the skill and craft available on its doorstep, invited local tradespeople – and brewery employees eager to help – to carry out the work.
The bar area has been updated with a “craft keg beer wall” and a revamped seating and lounge area which has created more of a modern pub setting. New furniture has been fitted to offer a relaxing environment, with large “bottled light boxes” made up of clear Black Sheep bottles adding to the setting. A lounge area has also been created on the mezzanine, with a revamped bistro and Sheepy Shop. It is estimated that 30,000 people descend on Masham each year to visit the Black Sheep visitor centre.
Last year, Black Sheep was named the British Beer & Pub Association’s (BBPA) Beer Champion 2017, in the brewery’s silver anniversary year, in recognition of its commitment to supporting the pub industry.
Jo Theakston, Black Sheep sales and marketing director, said: “This is a significant investment for Black Sheep. The visitor centre has grown to become a major attraction in Yorkshire. Flocks of people visit the brewery every year and the refurbishment has given us a modern facelift, while maintaining our strong values as a traditional, independent brewery.”