Cheers 74

Oh, just look at those darkening nights – and that’s even before the clocks go back this month (or is it forward? Spring forward, fall back… of course, that’s the mantra). That doesn’t mean, however, that your pub-going habits should alter; it’s just a slight realignment of regime. The weekly quiz will still be the same, the burger specials will continue, and the acoustic music will undoubtedly waft its gentle way out of the five o’clock shadows.
There are some, though, who are attempting to claim this month for themselves – Sober October. Sober October indeed – it’ll not be long before they’re crowing again over Dry January.
There’s nothing wrong with being sober; we’d never advocate anything else, but some sections of society seem to enjoy proposing that going to the pub and having a couple of drinks is somehow evil and immoral. It’s not and it will never be.
But autumn is a season for looking forward and there’s an awful lot to be confident about – and that can be found in our pubs. Confidence and enterprise topped with a heady layer of positivity and customer satisfaction is what this time of year is all about.
Plus, new research has shown that people are at their happiest when they’re in the pub.
Sober October be damned. Go For October – how does that sound?
Cheers,
Alastair Gilmour
Editor, Cheers North East


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