Features Cheers63CansKingStar

Published on September 6, 2016 | by Alastair Gilmour


Can the can

Beer in cans is more popular than ever due to one simple fact; the liquid inside the aluminium shell has never tasted better or been of higher quality. Stylish beer deserves stylish dispense and stylish graphics in a stylish handful which all come in this contemporary package of around 330ml – and is there a more welcoming sequence of sounds than psst, crick, glug, aahh?

Staff at Coppers off-license in Brunton Park, Gosforth, Newcastle, have been amazed by the growth of the sector – rising from only a handful of styles available in cans to their current 70 varieties in a matter of months.

“Some of the artwork is amazing, says Coppers’ owner Andrew Cossey. “You can drop them and they bounce, and they’re more sealed than a bottle. Everyone these days is a flavour junkie, so you could say I’m a fan of the can.”

Rehills of Jesmond, Newcastle, is a simply mindblowing place to buy take-home beer, so it’s no surprise to discover that cans “fly out, whoosh” with shelves hardly stocked before they need replenishing again. And it’s not only the artwork that’s amazing, the back-label descriptions are often a joy. Take Cali Creamin’ Vanilla Cream Ale (5.2% abv) from Mother Earth Brewery (355ml, Rehills, £2.55): “It’s sure to woo the ladies but also flavourful enough to satisfy the dudes. You’ll swear you were drinking a cream soda… but tricks are for kids”.

Cheers has also been excited by a new canned lager, also available in keg. Wychwood King Star Crafted Lager (5.6% abv in can, 4.8% abv in cask) has been bittered with three softly grassy German hops – Hallertau Magnum, Hallertau Tradition and Hersbrucker. Styrian Goldings are added in the whirlpool for their exotic lemon meringue flavours with British Admiral hops dropped into the fermenter to add a spread of orange marmalade. Unusually for a lager, King Star is then dry hopped in the conditioning tank with more Hallertau Tradition.

About the Author

Alastair Gilmour

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