Published on March 10, 2017 | by Alastair Gilmour0
Beer for the Pop Artist
A full-bodied bottled lager, brewed in Edinburgh and heaped with accolades from the World Beer Awards and the Society of Independent Brewers (SIBA) is currently causing a stir with London’s cultural set.
The London launch of Paolozzi Lager (5.2% abv) coincides with the first exhibition for over 40 years in honour of Edinburgh-born Italian/Scot Eduardo Paolozzi, who is often referred to – according to the press release – as the Father of Pop Art. It’s no doubt he was one of Britain’s most influential post-war artists, but any cultured soul with the tiniest connection to Newcastle will tell you that this particular title belongs to Richard Hamilton who commanded the global art establishment’s attention during his spell as lecturer in fine art at Newcastle University through, in particular, his 1956 artwork What Is It That Makes Today’s Homes So Different, So Appealing?. But let’s not be churlish.
Paolozzi Lager is an unpasteurised Helles lager – a malty, low bitterness style of beer originating in Munich, where Eduardo Paolozzi lectured for more than 10 years. It is brewed using 100% barley malt (lager pils and Caramalt), then hopped with Saaz and Hallertau hop varieties. Following fermentation, the beer is cold-conditioned for a five to six weeks, allowing the flavours to round out, resulting in a full mouthfeel and smooth finish.
Paolozzi’s famous print Illumination and the Eye features on the bottle label and tap, and for every pint and bottle sold, its brewers, Edinburgh Beer Factory (EBF), makes a charitable donation to the Paolozzi Foundation.
John Dunsmore, co-founder of family company EBF and former chief executive of Scottish & Newcastle, said: “Eduardo Paolozzi believed in creating art from ordinary everyday objects, what he called “the sublime in the everyday”.
A Paolozzi sculpture called Vulcan was erected in 2000 on Forth Street in Newcastle, right next to The Telegraph pub. It mysteriously disappeared in 2009 to be replaced by a work depicting a pile of shopping trolleys. Vulcan’s fate may be unclear, but his creator’s lager is so appealing, so different.